📘 Case Study 1: Behavior Change via Radio – Bhanchhin Aama (“Mother Knows Best”)
- Client: USAID Nepal
- Sector: Public Health Communication
- Year: 2011–2014
Challenge:
Rural families lacked awareness on maternal and child health, nutrition, and hygiene, leading to poor outcomes.
What We Did:
Created a serialized radio program featuring a fictional Nepali mother figure who advised families on health topics.
How We Did It:
Used drama, local dialects, and storytelling to break taboos and deliver science-backed information. Distributed through FM stations nationwide.
Results:
✔ Reached 2.3 million listeners
✔ Improved maternal health-seeking behavior
✔ Increased engagement with local health posts
Bhanchhin Aama felt like a neighbor. She spoke our language and understood our worries. – Female Listener, Kailali District