About Us
At Samvaad, we turn stories into strategy, building thoughtful, culturally grounded communication that shapes perception and creates change.
Samvaad Nepal was established to bridge a critical gap in Nepal’s development landscape: the lack of strategic, people-centered communication that connects programs with the communities they aim to serve.
While development efforts continue to expand in scale and ambition, many fall short of their intended outcomes due to insufficient dialogue. Samvaad—meaning “dialogue” in Nepali—reflects our belief that communication is not just a tool but a catalyst for transformation.
We are a women-led team of professionals from the fields of development, behavioral science, media, and communication. Our founding team brings together nearly 50 years of combined experience in strategic communication, behavior
With experience across national campaigns, humanitarian response, and grassroots mobilization, we design and deliver communication strategies that inform, engage, and empower. Our approach is grounded in empathy, cultural relevance, and evidence-based practices.
SECTOR THAT DRIVE CHANGE
Who We Work With
From mission-driven changemakers to global brands, we collaborate across sectors to deliver real impact.
   CSR Team
 Development Orgs
Social Startups
Government Agencies
Advocacy Campaigns
Private Sector Brands
Leadership
Bigya Ghimire
Co-Founder/ Innovation and Creative Director
Richa Uprety
Co-Founder/ Managing Director
Shruti Jha
Co-Founder/ Partnerships and Resource Mobilization Director
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Bigya Ghimire is a communication strategist, creative storyteller, and advocate for inclusive digital rights, with over 15 years of experience working at the intersection of media, development, and social justice in Nepal. As the Innovation and Creative Director and co-founder of Samvaad Nepal, she leads on designing human-centered communication campaigns, creative media products, and participatory platforms that amplify the voices of communities often left unheard.
At Samvaad, Bigya spearheads the use of innovative tools from IVR (Interactive Voice Response) systems to grassroots animation, mobile engagement, and storytelling workshops to craft campaigns that are not only culturally grounded but also accessible to marginalized and low-literacy audiences. Her leadership ensures that communications are not just creative, but also ethical, inclusive, and impact-driven.
Her portfolio spans a wide range of themes, including disaster risk reduction, education, gender equity, child protection, and mental health. She has worked with and led creative communication initiatives for national and international organizations including USAID, WaterAid, SNV Nepal, UN Women, Populations Services International Nepal, DAI, Deloitte, and many others.
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Richa Uprety is a strategic communications leader, social behavior change specialist, and knowledge management practitioner with over 15 years of experience across development and humanitarian organizations in Nepal. As the Co-Founder and Managing Director of Samvaad Nepal, she provides visionary leadership, steering the organization’s growth, strategy, and partnerships to advance purposeful and people-centered communication.
At Samvaad, Richa leads organizational development, business expansion, and forging collaborations with the government, private sector, and international partners. Her leadership ensures that the organization remains at the forefront of driving impactful campaigns, building strong partnerships, and scaling innovative solutions in communication and behavior change.
Her career includes leadership roles in global organizations such as Mercy Corps, CARE Nepal, and SNV, where she guided complex programs and managed high-level stakeholder engagement. She is recognized for her ability to combine creativity with strategy, leading award-winning digital campaigns, shaping national dialogues, and managing crisis communications with authority and clarity.
Richa is widely acknowledged for championing innovation, inclusivity, and collaboration, ensuring that Samvaad Nepal’s work continues to influence positive change at scale.
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Shruti Jha is a partnerships and resource mobilization director with extensive experience leading initiatives across Asia and Africa. As Co-Founder of Samvaad Nepal, a women-led agency driving innovation in behavior change and digital engagement, she brings expertise in designing inclusive communication strategies that connect communities with systems of power and policy.
Before co-founding Samvaad, Shruti worked with Viamo, where she led multi-country projects and collaborated with organizations such as Mercy Corps, the Asian Development Bank (ADB), the World Bank, and UN bodies. Her work blended technology with human-centered design to strengthen disaster risk reduction, early warning systems, and inclusive outreach, ensuring solutions were impactful and scalable.
At Samvaad, Shruti continues to champion tech-enabled approaches that amplify community voices and bridge gaps between people and policy—positioning communication as a transformative tool for resilience and sustainable development.